• 

  Canadian Malnutrition Awareness Week, our annual campaign, aims to enhance learning of clinicians, healthcare providers and consumers around malnutrition. CMAW 2024 dates to follow.

  Learn more
• 

  Learn more
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  In primary care, 1 dollar spent on nutrition interventions can save up to 99 dollars by reducing medication use, hospitalizations and freeing up physician time.

  Learn more
• 

  Nutrition risk screening is the first step in identifying patients at risk for malnutrition.

  Learn more
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  Up to 1 in 3 hospitalized children are malnourished upon admission to hospital and at risk of further deterioration.

  Learn more
• 

  Learn More
• 

  Check out the CPS module Reducing the burden of paediatric malnutrition: Practical tools to guide

  Learn more

Mobilize This! Connecting with consumers as part of knowledge mobilization

February 5, 2020

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2020-02-05 2020-02-05 Mobilize This! Connecting with consumers as part of knowledge mobilization

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America/New_York

 

Date: Wednesday, February 5, 2020

Time: 12:00 - 13:00 ET

Speaker:  Zannat Reza, MHSc RD

To register, CLICK HERE

Moving research into action is challenging in the digital era as consumers are bombarded 24/7 with health and nutrition messages. Harnessing digital communication (including social media) and storytelling are powerful strategies to cut through the clutter. Throw in some realistic behavioural nudges and you're on your way to being a knowledge mobilization master.

Learning Objectives:

1. How to create and promote digital content that resonates with lay audiences
2. The do's and don'ts of communicating nutrition messages
3. How to use digital tools to help your research stand out

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About the Speaker:

For the past 20 years, Zannat has helped organizations craft their food and health communications (storytelling) to help people live better lives. She brings science-based credibility and creative energy to the table.    

Zannat's zone of genius is translating food and health research into plain language so people are inspired to make health-promoting lifestyle changes. By keeping on top of trends in communications, marketing, and digital/social media, she stays at the forefront of innovation that is reflected in her work. Zannat is also a veteran media expert and appears regularly on CBC News Network.

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